Fresh Artists Blog 

“Tell me about the child who made this artwork“, we hear as we install another huge, vibrant reproduction in a corporate office. People always want to know about the young artist or about the lesson being taught through the artwork. Not always, but we often know a little about the child, the art lesson, or some interesting tidbit about what inspired the teacher to introduce this subject to their young students.

A wonderful young writer, Janine James, jumped at the chance to work with us to create “story-sheets” on some of the most popular pieces of artwork from our collection. A talented creative writing major from Eastern University, Janine has joined the Fresh Artists team as our intern and her project is to document stories of the children, their inspiration and processes by interviewing their art teachers.  We will be able to create customized storybooks for our donors about the specific pieces they have chosen to display in their offices.

Fresh Artists intern Janine James

Our aim is to build a bridge of understanding between our generous young artist-philanthropists and the generous donors who support Fresh Artists. Having stories about the art available in the donor’s offices can make the artwork more meaningful to those who visit and work there.  We thank Janine for her gifts of time and talent to bring this important project to life.

The icy wind whipping down Powelton Avenue just about ripped the huge panels of artwork out of our hands as we unloaded the car. Bringing 15 enormous pieces of children’s artwork into the lobby of Red Cross House created a stir with the folks waiting for their shelter intake interviews. As on most days, the place was full of people seeking warmth, hot food, a dry place to sleep and help with the disaster that just befell their families. Fire, flood, explosions, collapsed houses. This family shelter for disaster victims in West Philadelphia welcomes more than 1,000 desperate people a year to the expert loving care of the Red Cross. This wonderful place is clean, bright, warm and blessed refuge for people who have no where else to go.  But it was BARE. Bare walls. Thousands of square feet of bare walls.

Fresh Artists fixed that! On January 14th, we filled the 33,000 sf two-story shelter with 15 gorgeous, joyful works of art from the Fresh Artists collection. Made and donated by Philadelphia public school children, this collection of art represents all ages, from kindergarten to seniors in high school. It is a permanent gift from Fresh Artists and  made possible through a novel and innovated partnership with some of the region’s most influential corporations and individuals.  Read on….it’s a bit complicated but pretty interesting.

Red Cross House Director Yohan Weerasingha with Fresh Artists Barbara Chandler Allen, and installation crew Roger Allen and Emil Bogdan

Fresh Artists wants tons of people…and kids…to see children’s art.  Really, to SEE the children who made the art. We believe that under-resourced kids are essentially invisible in our society. One of the central tenents of Fresh Artists is to bring the children, their stories, their need for a quality public education, and most importantly, their abilities to the attention of the world. Small goal, eh?

We’ve been really successful filling the halls of corporate America with this extraordinary artwork, raising money to deliver tons of art supplies and innovative art programs to public school kids and giving kids of modest means the opportunity to be real philanthropists in their world…in three years.  But we realized that the kids…and ordinary folks, weren’t seeing this beautiful artwork. Just the people who worked in the “spaces of success”, the big, pretty fancy office buildings.

So we climbed into our “Give Tank” (aka “think tank” which is actually the kitchen table) and brainstormed a new way to get this art out into the community where loads of people can see it and be inspired by these incredible kids. Of course, being an entrepreneurial social business, we had to work in making some money in the process. And include getting more and more business people engaged in Fresh Artists. Easy, eh?

Our January installation at Red Cross House is the culmination of this pilot program! Yippee!

Here’s how it goes…stay with me now…

1- Fresh Artists partnered with World Cafe Live, a snazzy new-music venue and cafe on the Penn campus and home to super-cool public radio station, WXPN. Always jumping with adults and kid’s rock, pop, jazz and folk concerts…the place is a beehive of activity…and complements our “brand”…eg. FRESH!  With the happy encouragement of World Cafe’s founder/owner Hal Real, we filled the place with kid’s art from our collection, and committed to refresh the entire installation every year. The employees of World Cafe Live (chefs, waiters, dishwashers) get to choose the art.

2-We install 15 pieces of Fresh Artists’ large-format reproductions of kid’s art for a year.

3-In the fall, we replace each piece with a new piece, again chosen by vote of the WCL employees!

4-We move the previously-exhibited artwork into a community nonprofit that wants “freshening up”.

And here’s the “Bottom Line”…the money part:
This Fresh Artists’ program is supported by an annual bash at the World Cafe that they host (and pay for!) called “Salon on the Schuykill”.  Our wonderful Business Advisory Council has adopted this event, and takes responsibility for finding 15+ businesses to “adopt” each piece of artwork. Their sponsorship is proudly announced on the wall label of both the NEW art installed at World Cafe Live for the year, as well as with the RECYCLED art installed permanently in the nonprofit community partner.  They are honored at the Salon, and a special art opening at the new community installation (coming soon!)  Suggestions for community partnership are encouraged from our art sponsors. Sponsors also may receive a piece of artwork for their own offices as part of their sponsorship package, as well as eing invited to sit on the Fresh Artists Business Advisory Council to help plan next year’s bash at World Cafe Live!  Cool, eh?

So…..Voila!

• Fresh art for tens of thousands of all ages to enjoy at World Cafe Live
• Fresh art for a severely financially and visually under-resourced charity
• Funds raised to support the innovative art programs and supplies deliveries of Fresh Artists
• Steady stream of engaged and inspired new business people making a difference for kids
• Sponsors receive long-term public recognition in high visibility locations
• Sponsors receive artwork for their own offices with dedication wall label recognition
• Sponsors have a useful networking and client entertainment event that’s informal, fresh and fun

Fresh Art-vocates assembled at World Cafe Live for the Second Annual Salon on the Schuylkill.  This annual fundraising event showcases new art installed for a year-long exhibition in public spaces throughout this popular new music cafe/cabaret. The World Cafe Live staff, waiters, dishwashers, chefs and bartenders vote on the art they want on their walls from the more than 500 pieces in the Fresh Artists collection. The art installed last year will be removed and re-installed as a gift to Red Cross House at 40th and Powelton Avenue in West Philadelphia, a family shelter for disaster victims.  We were pleased to have Donna Palmieri, COO and Interim CEO of Southeastern PA Red Cross Chapter attend the Friday Salon event. She expressed her delight and gratitude for being chosen as recipient of Fresh Artist’s artwork, “This beautiful and inspirational artwork will bring so much pleasure to the families staying in our Red Cross House Center for Disaster Recovery. The images are positive, bright and most importantly, hopeful.  I can’t wait to see the artwork displayed on the walls throughout the Red Cross House and the joy the artwork will bring to the children and adults recovering from a disaster at our transitional housing facility!”

Thanks to our generous Salon Sponsors: Anapol, Schwartz, Elliott-Lewis Corporation, Robert and Marcy Fenza, The Glenmede Trust Company, Goodwin College of Professional Studies, Drexel University, Hangley, Aronchick, Segal and Pudlin, Haworth, In Posse, LLC, Martin Banks, The Neiman Group, SAP, Pearl Pressman Liberty Communications Group, Steelcase Philadelphia: Steelcase GCC, Coalesse, Designtex, Corporate Interiors. Their sponsorship makes it possible for more than 170,000 people a year to have the pleasure of seeing this brilliant children’s artwork by placing “fresh” art into World Cafe and moving the “retired” artwork out  to our community partner, Red Cross House.

Advisory Board President Bob Reid of Elevate Architects + Collaborators with Fresh Artists president, Barbara Chandler Allen

Fresh Artists board member Heather Gibson with Advisory Council’s Jim Pinheiro of Pearl Pressman Liberty

Laresha Williams (CAPA ’14), stopped by with her aunt, and enjoyed seeing the artwork that she donated to Fresh Artists when she was in 7th grade reproduced as large digital prints.  Her interpretations of Matisse’s Red Madras Headdress” and di Chirico’s Portrait of Dr. Barnes, were part of the Fresh Artists-Barnes Foundation Partnership Project.

Laresha‘s artwork was part of a specially designed interactive photo-booth experience called “Silly Salon” created for the party by Seth Shimkonis, Rachael Lufkin of Jihm Booth with design assistance from Fresh Artists co-founder, Roger Allen.  Images on the backdrop were selected from the Fresh Artists collection of mini-masterpieces interpreted from the Barnes Foundation Collection by K through 7th graders under the guidance of art teachers Robyn Miller (Hancock Elementary) and Evelyn Bock (Henry Elementary). Photoshopped into digital reproductions of glorious gold-leafed museum-quality picture frames from Godel & Co. in New York, the pictures recreated a turn of the century French “salon” with heavy currant-colored drapes, and fun props like mustaches, top hats and chalk boards that became customized “speech bubbles” for event guest hilarity.

More than 300 people attended this year’s event, and enjoyed drinksand hors d’oeuvres graciously provided by Lisa Margraff, Food and Beverage Manager of World Cafe Live, and live music donated by the ten-piece hip hop band, Wyld Lyfe (Semaj Worrell and Crew) and Brooklyn’s Double Rainbow (Gardner Allen and Tim Laursen) complete with 5 outrageous automated robotic drummers!

Thank you to the Business Advisory Council, led by architect Bob Reid of Elevate Architects + Collaborators for adopting the Salon as their project: Jennifer Braxton (IKEA), Nicole Carville (Haworth), Rob Diemer (In Posse), Rosemarie Fabien (Fabien Communications), Lauren Fantini (Caroselli, Beachler), Heather Gibson (Sentry Art Advisory Services), Ken Johnson (Glaxo Smith Kline), Valerie Lagauskas (Event Navigators), Lori Morrissey (SAP), Jim Pinheiro (Pearl Pressman Liberty), Suzanne Schwartz (Tasty Baking Company), Suzanne Turk (Goodwin College, Drexel), Jerri Williams (SEPTA), Susan Yeager (Arch Insurance Group).

Fresh Artists co-founder and creative director Roger Allen with Merry Wiggins, Fresh Artists Clothesline Art Show project coordinator

Thanks to the to the wonderful board and staff of Fresh Artists: Nancy Wolff, Heather Gibson, Christine James, Laura Bernardo, Roger Allen, Merry Wiggins, Steve Trueman and our amazingly talented and delightful intern from CAPA, Andrew Diemer!  Here are a bunch of terrific photographs courtesy of the following photographers who donated their professional services for the event:  Seth  Shimkonis and Rachael Lufkin of JIHM BOOTH and Viviana Pernot.

Suzanne Schwartz (Tasty Baking), Susan Yeager (Arch Insurance)

DiD Marketing

Maya Glavin, Liz Trost and Tim Laursen

Hancock Art teacher, Robyn Miller and B. Allen

Janine, Jason and Fresh Artists board member Christine James

Fresh Artists Project Assistant Laura Bernardo and author of Pablo, the Philly Philanthropist Steve Trueman

Clothesline Coordinator Merry Wiggins with CAPA intern Andrew Diemer

The Neiman Group, Fresh Artists Media partner

Double Rainbow (Tim Laursen, Gardner Allen and The Robot Drummers)

Fresh Artists Business Advisory Council members Jim Pinheiro (Pearl Pressmen) and Jennifer Braxton (IKEA)

Kindergarten artist-philantropist Kaitlyn Deng's artwork

Helen Diemer (The Lighting Practice) and Tom Normile (Keast and Hood Engineers)

Florcy Morrisett and friends with third grader Akayla Denmark-Howard's Sunflowers

Laresha's aunt, Laresha, and Barbara Allen

Come celebrate the fresh children’s artwork installed throughout the World Cafe Live on Friday, October 22nd. With the support of generous corporate sponsors, we are refreshing the public spaces of the hottest music venue on the East Coast with brilliant artwork made and donated by K-12 Philadelphia school children.  Each sponsor is adopting a work of art that was installed last fall, and recycling it out into the community to freshen up a nonprofit community partner’s facilities. The sponsor’s name and logo will accompany the permanently-installed recycled artwork panels.  The sponsorship includes the new, fresh large-scale digital artwork that will be installed in its place for the next 12 months. To see details of this innovative sponsorship opportunity, click here freshartists_salon.

Our innovative partnership with World Cafe Live began last year, with their employees (wait-staff, bartenders, dishwashers and cooks) choosing 15 large-scale reproductions of artwork from the Fresh Artists collection to decorate the walls of their hip music cabaret. The response was so positive that they offered to host this fun party for Fresh Artists as an annual fundraising event to support artmaking and philanthropy among city kids. Most of the staff of the World Cafe Live are accomplished artists and musicians who care about keeping art alive in our public schools so it was a great fit. World Cafe Live founder Hal Real is an enthusiastic and generous supporter of Fresh Artists.

Jim Pinheiro of Pearl Pressman with artwork donated by Alex Valles CAPA '10

Art teacher Linda Heeg of MLK High School admiring the work of her student, Fresh Artists philanthropist, Angelina Hinson, installed at the World Cafe Live

In addition to viewing the freshest artwork in town, sponsors and guests will enjoy live music donated by our friends, Wyld Lyfe, plenty of beer, wine, soft drinks and a delicious Mediterreanean buffet for heavy grazing. A “merch” table will be front and center, filled with cool Fresh Artists stuff…t-shirts, posters, calendars and children’s box games, featuring the artwork donated by some of the 510 young artist-philanthropists that comprise Fresh Artists. Great place for unusual and meaningful holiday gifts!

Whether you sponsor (adopt) a work of art (hurry, they’re going fast!) or buy a handful of tickets ($15 each)…call up your pals, that bunch of special clients or someone you wish was a client…and make a date to meet after work on Friday, October 22nd, from 5:00 pm to 9:00.  Bask in the wonderful, inspirational artwork made by these generous K-12 kids, listen to great live music, have a drink and delicious food donated by the World Cafe Live, served by young artists and musicians who care deeply about nurturing and equipping the next generation of our creative economy. We promise you will be uplifted, engaged and inspired. Pretty cool for a Friday night on the way home from work!

Salon on the Schuylkill is an annual event organized by the Fresh Artists Business Advisory Council. The Council is led by Bob Reid AIA, Elevate Architects + Collaborators and includes the following wonderful team:

Jennifer Braxton (IKEA), Nicole Carville (Haworth), Rob Diemer (In Posse), Rosemarie Fabien (Fabien Communications), Lauren Fantini, Esq. (Caroselli, Beachler, McTIerney Conboy), Shawn Gibbons (CI Solutions LLC), Heather Gibson (Sentry Art Advisors), Jennifer Heller (Comcast Corporation), Valerie Lagauskas (Event Navigators), Lori Morrissey (SAP), Jim Pinheiro (Pearl Pressman Liberty Communications Group), Jeffrey Totaro (Jeffrey Totaro Photographer), Suzanne Turk (Goodwin College, Drexel University), Jerria Williams (SEPTA), Susan Yeager (Arch Insurance). If you are interested in getting involved, please call Barbara Chandler Allen, 215-920-3317.

Fresh Artists Business Advisory Council

As part of our program of “Conversations with Children” about social activism, Fresh Artists has designed an innovative way for a creative group of kids to be philanthropic: a miniature graphic design business for 3rd-5th graders! Twelve kids at Hancock Elementary School are piloting the new Fresh Artists “Sign Studio” in their after-school Art Club and producing in-store signage for the new Weaver’s Way Food Cooperative opening in Chestnut Hill in June.

The young designers work with their “client”, Josh Giblin, graphic designer and Merchandising Manager for the 35-year-old food co-op, and make paper-mosaic signs that will be used to identify products within the new store.  Apples, bananas, tomatoes, peaches, peppers, garlic, collards, blueberries and toilet paper are some of the first pictographs to come out of Sign Studio.  The kids make art on cut up cardboard boxes pulled from the recycling dumpster at the Co-op. Each piece of art will be photographed at high resolution and the digital images will be available to co-ops, restaurants and cafes for a donation to Fresh Artists. A full line of more than 50 images will be available within the year.

The kids learn about graphic design as a profession, working with a client to achieve objectives, and have a weekly “crit”, just like in art school, where they show their on-going work to Josh, and get feedback from him on technique and design.

Hancock Elementary’s amazing art teacher, Robyn Miller, has perfected the art of teaching mosaics using cut-up hardware store paint sample chips to make brilliant artwork. She eagerly agreed to trial this pilot program in her after-school Art Club. Although Weaver’s Way is our first client, we have discovered hundreds of small, community-owned food cooperatives across the country providing a potentially lucrative niche market for the children’s artwork. We feel that the values of small member-owned grocery stores featuring healthy, locally-sourced food is an excellent fit with Fresh Artists’ values.  Conversations about healthy food are heard while the kids work and fresh fruit samples from the Co-op fuel the Studio’s work sessions. We, too, are “locally-grown” providing a vibrant alternative to traditional “corporate” artwork to businesses needing decoration for their facilities!

The young artist-philanthropists are donating their time, and the funds raised in placing their artwork in Weaver’s Way will be used to deliver many boxes full of much-needed art supplies to a severely under-resourced public school in Philadelphia.  The children will be honored guests at the opening of the new store, and will physically make the delivery of art supplies to the children in the selected school.            We welcome inquiries about using this unique artwork in your business.

Sign Studio with finished artwork

Large-scale reproductions of these works will be installed on the construction fence as an outdoor art gallery the end of April, and remain up throughout the new museum’s construction. Reproduction images of the children’s “mini-Matisses, Picassos, Cezannes and Renoirs” are now available through Fresh Artists’ unique program of thanking donors with vibrant reproductions of children’s artwork.

Barnes Director Derek Gillman and his senior staff celebrate the children's creativity at the premiere exhibition of Fresh Artist's Mini Masterpices Program. Art teachers Robyn Miller of Hancock School in the northeast and Evelyn Bock of the CW Henry School in Mt. Airy worked for weeks on this innovative installation, and guided the children's exploration of impressionist paintings.

Barnes Director Derek Gillman addresses the children

Artist-philanthropist Molly M. presented flowers to Pam Birmingham, Woodmere's Curator of Education. Fresh Artists is grateful to Woodmere for hosting the first viewing of this unique art collection in their Millard Gallery of Children's Art.

A lot of work occurred before the premiere hosted by Woodmere Art Museum:

Interpreting Cezanne's Terracotta Pots and Flowers, 1891-92

Children were treated to private tours during two visits to the Barnes.  Back at school they drew and painted their adopted masterpiece.

Art teachers Robyn Miller and Evelyn Bock join Fresh Artists founder, Barbara Chandler Allen, Barnes DIrector of Education Blake Bradford and Marketing and Communications Director Andrew Stewart at the groundbreaking for the new building on the Parkway. The outdoor art gallery of children's work will be installed before the end of April.

5th grade Brandon Balsirow's interpretation of Cezanne's The Ginger Jar, 1895

Seventh grader Laresha Williams' interpretation of Matisse's The Red Madras Headdress, 1907

Fifth grader Syeed Haynes interpreted Monet's The Studio Boat, 1876

Large-scale digital reproductions of all sixty-four works of art are available to Fresh Artists’ donors as thank-you gifts from the children.