Fresh Artists will turn three years old on February 28th! To mark this important milestone, Fresh Artists’ founder, Barbara Chandler Allen, sat down and reflected on these wildly busy, creative and inspiring years.
Someone recently asked us the following question, “Fresh Artists says it delivers “innovative programs and art supplies” to public schools in need. We get the art supplies part. Tell me about your “innovative programs”.
It’s hard to believe Fresh Artist’s is three years old! We were so busy these first years developing our organizational infrastructure we scarcely took a day off. We are proud of what has been accomplished with the help of many, many wonderful people: creating our structure and operations, going into schools and building the Fresh Artists Collection of more than 500 images, raising money, installing 750 large-format reproductions of children’s art in more than 60 corporations and delivering the retail value of more than $100,000 in art supplies to schools in need. As piece after piece fell into place, we realized our vision was a success! Helping Fresh Artists come to life has been the best three years of my life.
As we went about accomplishing all of these things, of course we were interacting with wonderful people. First and foremost, we began to meet very young artists around the city and learned about their hopes for the future. We met art teachers striving to deliver exceptional art programs for their students. And we began to partner with corporations around our city that had traditions of civic engagement and generosity. Listening to each one of these constituencies has led us to develop new and innovative programs and initiatives:
- Fresh Artists Clothesline Art Sales
- Partnership with the Barnes Foundation
- Sign Studio
- Pablo, the Philly Philanthropist
- Stories Behind the Art
- Memory Games: Fresh Faces, Fresh Food and Fresh Art
- Partnerships with nonprofits serving vulnerable children
Meeting Our City’s Children
What can we say? The kids are why we are doing this, and they are wonderful: hopeful, fun, creative, “outside the box” by nature, the kids we meet steal our hearts and make us proud. But we began to realize that the letter we sent to them when their work is selected was not enough — the children didn’t understand the full impact of their generosity and talent. The thought they’d just won an award. Fresh Artists is unusual and sort of complicated. Especially to 8 year-olds! How could we help them “get it”?
Because the philanthropy of the small child is at the very core of Fresh Artists’ vision, we realized we needed to go back to the drawing board and find a way to communicate this to the kids we served, to have real conversations with children about philanthropy. So we developed several pilot programs that offer tangible evidence to both the children who become Fresh Artists and the general public, which was, by now, getting pretty interested in what we were doing. We also heard from super-talented 4th graders who talked about “starving artists”, saying they couldn’t imagine why anyone would want to grow up to be an artist. Gasp!
Co-Creating with Art Teachers
We heard from art teachers who are starving for meaty, wildly innovative art programs for their kids. They told us that they wanted to “get their kids out of Dodge” into the real world, visiting museums so they could have experiences with and see lots of art. Teachers asked us why only “big offices could show Fresh Artists art,” and why couldn’t the children’s art “be put in places where real kids could see it”. Like us, they also wanted to find a way to include children who wanted to help Fresh Artists raise money for art supplies but whose work would not be part of the collection.
Listening to Our Corporate Donors
When we install art in corporate spaces, people go nuts. They love the color, the freedom, and the creativity of our children’s art. The only complaint we get is that they want to know more about the artists! To help bring our kids to life in the corporate boardroom, we are developing “back stories” that will accompany each piece of artwork, Stories Behind the Art. These story sheets will tell something about the art lesson being taught, and some interesting (nonsensitive) information about the young artist and the dedicated teachers who teach them. Again, a core part of our mission is to have people see the extraordinary talent and promise of children in our struggling public schools, and call to others to action on their behalf.
As everything else was zipping along on schedule (art acquisition, art supplies distribution, annual Sprout Fest honoring the young art donors), we set about to experiment…to address the other challenges we were learning about.
_______________ Challenge: “Our young donors don’t truly understand that they are making a difference in the world through the gift of their artwork.”
Solution: Find a way to speak directly to kids, through a medium they understand and will delight them. A brochure for 8 year-olds? So we wrote an illustrated children’s storybook called “Pablo, the Philly Philanthropist” about a little boy whose passion for drawing and painting was getting him in trouble. His artwork is chosen by Fresh Artists and he learns he is a philanthropist who fills his school shelves with art supplies through his talent and generosity. We read this book aloud at our last Sprout Fest, and then questioned the kids afterward about being philanthropists. Eureka! They got it! We also gave a copy of “Pablo” to every child inducted into Fresh Artists in 2010. This will be a feature of our program from now on. Truth be told, corporate lawyers are also becoming fans of the book!
An art teacher wrote, “I just want to let you know how thrilled Josh and Jalil are over the fact that their artwork will be used to help other needy students. When I explained Fresh Artists to them, the first thing Jalil said was, “I love helping other people!”. It really warmed my heart that his first reaction was concerning other people, rather than himself. He really gets it!”
_______________ Challenge: Getting kids connected to and comfortable in art museums.
Solution: We were invited to create a unique partnership with the world-famous Barnes Foundation to give 64 kids unprecedented access to this delightful but remotely located museum. The museum is moving from the Philadelphia suburbs into the cultural heart of Philadelphia and the director wanted to connect with the city’s children while their building was being constructed. The kids were given three private tours of their collections then each child adopted a masterpiece to “interpret”. Beautiful mini-masterpiece renditions of Matisse, Monet, Cezanne, Renoir and Soutine were created by the K-7th grade kids.
We were grateful to be able to exhibit the entire project at Woodmere Art Museum, and the Barnes had 29 of the pieces made into huge, weatherproof panels that they installed on the fence surrounding the construction of their new building on the Benjamin Franklin Parkway! Now these kids feel at home in the Barnes and Woodmere. They see their art in a very public place, and can’t wait for “their” new museum to open. Fresh Artists now has gorgeous artwork from the Barnes Foundation in our Collection, available to our donors. We have been contacted by other prominent museums to offer this program with their collections and other schools have asked to be involved!
_______________ Challenge: Kids don’t realize how art can be a business or a career.
Solution: We developed “Fresh Artists Sign Studio”, a little pilot graphic design business where a group of 14 elementary school kids volunteered to take on a client to design interior signs for a new healthy food cooperative. Part of an after-school art club, the kids worked over 10 weeks with Josh Giblin, the merchandise manager of Weavers Way Food Co-op and their art teacher, Robyn Miller, to make stunning pictographs of healthy fruits and veggies for the new store. The kids learned about graphic design, visual communication, and working for a client. Each work session began with a “crit” (critique) of the previous week’s work, with gentle suggestions from the client. When finished, the artwork was scanned, blown up big and installed in the grocery store for the world to see. The kids were honored at the store, and will deliver the art supplies to a school in great need, bought with money their little volunteer “business” earned. Sign Studio generated extraordinary publicity and goodwill in addition to being a grand success with the grocery store, the kids and their teacher. Their healthy food artwork, now part of the Fresh Artists Collection, is being chosen by big corporations and individuals all over the country! These kids now know that art can be a viable, rewarding career choice and that art and design are everywhere they look!
_______________ Challenge: ”Fresh Artists art is only in big, fancy office buildings.”
Solution: Fresh Artists was born at the peak of a boom economy. Then the economy fell apart. We knew we had a solid business model, but needed to find new markets while we waited for the upturn. So we developed relationships with nonprofit organizations that desperately wanted our vibrant, hopeful artwork to freshen up their offices. Retooling our pricing structure to make the donation for artwork affordable to nonprofit budgets, we found a wonderful new market for the children’s art that both brought in new dollars and made the artwork accessible to ordinary people…and kids!
We forged a relationship with World Café Live, the hip new music venue and home of Penn’s public radio WXPN. We filled their public spaces with Fresh Artists work. Now tens of thousands of adults (and thousands of kids) see and enjoy our art. We created a partnership with the National Children’s Alliance in Washington DC and now are placing our artwork in Child Advocacy Centers throughout the USA, from Green Bay, Wisconsin to Portland, Oregon. These centers support children who have been sexually abused and maltreated with forensic work, counseling, legal and social support services, and our artwork is being hailed as creating a welcoming, child-friendly, hopeful environment for these fragile children and those who work with them. This fall we placed 173 large-format works of Fresh Artists in “Safe Shores”, the Washington DC Child Advocacy Center. This expansion from our original focus of placing artwork in large corporations has given us the opportunity to widely display our artwork to a new and deserving constituency, provide income during a weak economy and showcase our program to a much wider geographic clientele. All in all, we are thrilled with the lemonade we made from the lemony economy!
_______________ Challenge: ”How can my child be part of Fresh Artists?”
Solution: Our new program, “Fresh Artists Clothesline Art Sales”! We hear this again and again. It’s true. Fresh Artists is fundamentally a corporate art collection. We choose artwork to attract and engage businesses and corporations… artwork that is visually bold and vibrant, that fills its space to the edges and can withstand “scaling up” in size. Often our images are enlarged up to 6 feet by 9 feet. Although we believe that all children’s art is charming and meaningful, very few pieces fill our Collection’s unusual requirements. Another parameter of the Fresh Artists Collection is that the art be made and donated by children in low-income schools. That eliminates a whole lot of kids who don’t fall into that category, from suburban and private schools. But we were determined to design a way that ANY AND ALL children can be part of Fresh Artists. So we started a grass-roots program that is accessible to all kids: Fresh Artists Clothesline Art Sales!
“Make some art, hold a local art show/sale. Donate the proceeds to Fresh Artists”, we say. Then we purchase and deliver art supplies to a school in need in the name of the kids who held the Sale! Badda boom! This is a great way one child or groups of children, a family, school, scout troop or faith-based organization can get involved with Fresh Artists and make a huge difference to lots of kids. It’s easy and fun. Several “all school Clotheslines” are in the works at local private schools this Spring, run by young people as their senior projects. The Fresh Artists Clothesline Art Sale Helpful Hints instructions are here and on our website.
_______________ Challenge: ”What’s next for Fresh Artists?”
Solution in the works:
For sure we want to continue to build relationships with corporate partners, to place our artwork in offices throughout the country and to raise substantial funds to deliver much needed art supplies and art programs to children in need. As we watch arts funding getting slashed in the current frenzy of local and national budget cuts, the need for Fresh Artists’ entrepreneurial social enterprise is obvious.
But we also want to deepen our commitment to having Fresh Artists be a “child-centric” philanthropy, to provide useful real-life hope and tools to low-income teens, to lower our art fabrication costs and to create a “cool clubhouse of service” as Fresh Artists’ homebase.
To this end, we will create the Fresh Artists Print Studio and Apprenticeship program where local teens will be trained to print and fabricate the hundreds of large-format, ink jet images that we give to our donors and help us install them in our donor’s businesses. As digital printing surely is the wave of the future…we will offer our teen Apprentices real-world job experiences that will give them marketable skills. The teens will receive a stipend for their work, get help with their college portfolios and have a senior show of their own work. We have a terrific volunteer Advisory Team of local and national experts in digital printing, photography, operations and youth mentoring in place, and are actively making plans for this exciting next chapter of our life. We hope manufacturers of large-format digital printers will partner with us by donating equipment and expertise for this unusual studio. We are pleased to announce that Adobe Systems has partnered with us and has donated all their cutting-edge digital design software!
So when you see “delivering innovative art programs” along with art supplies, you know that we are thinking way outside the box. In fact, I don’t think a box was ever in our plans!
To all those who have stood with us since the start: We thank each and every child and grown up who has helped Fresh Artists achieve so much in such a short time.
To all who have recently discovered Fresh Artists: Please join in and help us help our public schools. Help build access for ALL children to artmaking, to creative careers, and most importantly, to a life full of giving and meaningful service to others.
